Radio Communication has Advantages and Disadvantages:
==Advantages==
* A universal medium. Can be enjoyed at home, at work, and
while driving. Most people listen to the radio at one time or
another during the day.
* Permits you to target your advertising dollars to the market
most likely to respond to your offer.
* Permits you to create a personality for your business using
only sounds and voices.
* Free creative help is usually available.
* Free creative help is usually available.
* Rates can generally be negotiated.
* Least inflated medium. During the past ten years, radio
rates have gone up less than other media.
==Disadvantages==